‘Freemium’ beats advertising for online games
This came from cnet news
Flash game developers need to move off advertising and onto sustainable revenue streams. There are many options for freemium games to make real money.
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W.Chris is a professional blogger, internet marketeer, gadget lover and Freelance programmer. He launched this site in 2008.
July 26th, 2009 at 4:40 am
The freemium model makes real sense for game marketing. People are attracted by the word “free”. By designing the game to be fully functional and free on entry levels but requiring a paid upgrade to advance to higher levels and/or enhancements is the essence of freemium. You develop the winning combination of trust and perceived value. This business model works in many arenas but is, in my opinion, a perfect fit for the gaming industry.