Seo, Make Money Online and Technology

According to sources, Microsoft (MSFT) digital head Qi Lu will announce the deal onstage in a few hours at the Web 2.0 Summit. The deals will integrate real time updates from users of the services into search results. Google and Bing aren’t good at pulling in this real time data today because of the need to constantly index user pages, and the difficulty in knowing when those pages have been updated. Users have turned to Twitter Search and other real time search engines like Topsy and OneRiot to get this information.

Bing has the opportunity to leverage its well-developed search engine chops to address this–not only will public tweets will show up in search results, Bing can rank results based on relevance of the post, the popularity of the writer, and other, more complex factors.

Uncharacteristically for Microsoft, the new search feature went live shortly after the announcement. (We’re told the Facebook integration, which was also announced, will be rolled out in the future.) Here’s how Twitterized Bing works for users so far:

You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today.

The search results on people’s tweets will show up like this:

If you want to keep an eye on this topic, you can just watch the Tweets roll in. Or, click on “See more Tweets about…” to go to a page full of Tweets. Users of the Bing Twitter search can see tweets that match a search query listed in pure chronological order, much like Twitter’s own search engine (which it built in with the acquisition of a third-party app called Summize).

What’s interesting about the deals, which have been in the works for several weeks, is that they will be very different.

Much of what is posted on Twitter is public by design, while Facebook users prefer the closed nature of the service to disperse a wide variety of personal information only to their friends, and they want to control it.

Thus, sources said, not all Facebook updates will be included in the real-time feed to be searched by Bing, but only those its users choose to make available to the wider public. Facebook will apparently provide users with a number of new tools to do so.

But the Facebook data hasn’t yet been implemented on Bing. Will there be a “Bing Facebook Search” service to come? Or is Bing Twitter likely to turn into “Bing Social Search” that combines Twitter and Facebook data? Will see later… But, if they both strike data deals with Twitter and Facebook, they will get the next best thing–an ability to offer all that real-time information to the masses from its most innovative sources.

And now we will wait, what will Google’s response to the Bing announcements be? That’s must be a great battle between this two giants.